Cookie Policy


By accessing and using our website or other services, you are agreeing to the terms of this policy and our privacy notice.

We may update this cookie policy from time to time and will post any changes on our website

Who are we?

Any reference to "we", "us" and "our" is to ITV Studios Limited (company no. 03106525) and its subsidiary companies.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit and also see our section on more information and turning cookies off below.

How do we use cookies?

We and those third parties who we authorise use cookies on our websites and other services to distinguish you from other users, provide some of the functionality of our services, analyse user interaction and control the serving of advertising. More details can be found below. Generally we use two types of cookies; functional and analytical.

We and those third parties who we authorise use functional cookies to help provide our services, so for example:

  • to allow you to access your stored information if you have registered with us;
  • by recognising your preferences when you return to our services;
  • by enabling us to serve the appropriate regionalised service relevant to your location; or
  • by limiting the number of times that any adverts which you view on our services are repeated within a short space of time.

We and those third parties who we authorise use analytical cookies to review and analyse user interactivity with our services, including in relation to content and advertising. For example, we may use analytical cookies to:

  • recognise and to count the number of visitors to our services;
  • to see how you and other users move around within our services and to record which content viewers view; or
  • determine when advertising has been served and to which users.

This information helps us and those third parties who we authorise to improve our services and may help us provide you with recommendations or more relevant or targeted advertising.

We use a number of social media tools and external services to enhance visitor interaction on our website. If you already use these platforms, their cookies may be set through our website. Data may then be collected by these companies with the aim of enabling them to better serve adverts on other sites that they think are relevant to your interests.

Twitter’s cookie policy

Facebook’s cookie policy

When do we issue cookies?

Unless you have adjusted your browser settings (where possible) to limit the use of cookies, our systems will issue cookies as soon as you visit our websites or access other services. If you have limited cookie use, then please be aware that some of the functionality of our services may not be available to you.

The following are cookies set on the Website:

Name of cookie: BSA_VOTE
Purpose: This cookie holds voting information and enables us to provide voting services to you. This cookie expires at the end of your session.

Name of cookies: _utma, _utmb, _utmc & _utmz
Purpose: These cookies are set by Google Analytics and are used respectively to:

  • determine unique visitors to the website. It is updated with each page view and expires 2 years from date set;
  • establish and continue a user session within the website (expires when a user pauses on a page on your site for longer than 30 minutes);
  • this cookie stores no information but is included for backward compatibility purposes (expires when the user exits the browser);
  • store the type of referral used by you to reach The British Soap Awards website, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. Expires 6 months from date set.

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies, including how to disable/enable and delete them, at the following website

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our services, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting and following the instructions provided.

Generally, you can't delete Flash cookies (also known as local shared objects) with browser controls, but Adobe's website at provides information on how to delete or disable Flash cookies. For details please see

Contact us

Our full details are set out in our privacy notice. You can email us with any questions, queries or complaints at

This cookie policy was last updated on 28 March 2019